Design USA: Contemporary Innovation

EXPERIENCE

How is design used? The projects in this category revel in an object’s potential to be changed in its use. The term “user experience” has become familiar as we analyze the form, behavior, and content of digital products, as in the groundbreaking Web sites of Robert Greenberg or the interactive work of The New York Times Graphics Department. This portion of the exhibition also includes slower modes of interaction, such as the deliberate mobility of architect Tom Kundig’s Rolling Huts and Diller Scofidio + Renfro’s reinvention of New York’s High Line. Experience also includes the individualized customization made possible through the comprehensive ergonomic studies of furniture pioneers like Niels Diffrient, as well as the personal discovery inherent in the relationship that users have with Ned Kahn’s installations. Target’s innovative collaborations with high-profile designers demonstrate how design can enliven the everyday shopping routine. Similarly, Adobe’s Creative Suite has transformed our understanding—and trust—of digital images.

AWARDEES