Design USA: Contemporary Innovation

NIKE

Free Media Still rendering. Nike, Inc.
CORPORATE ACHIEVEMENT, 2006

Since 1964, Nike has created products designed to help athletes achieve optimum performance, regardless of their sport or skill level. In addition to regularly incorporating the latest technological advancements, Nike has consistently viewed design as an essential element in all of its work. Introduced by superstar American runner Bernard Lagat at the 2007 IAAF World Championships in Osaka, Japan, the 94-gram Zoom Victory Spike has revolutionized the lightweight track spike.

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