Design USA: Contemporary Innovation

AVEDA CORPORATION

Uruku Makeup Packaging, 2003. David Meredith. Aveda Corporation.
CORPORATE ACHIEVEMENT, 2004

Aveda’s corporate mission embraces design and sustainability through materials and processes that reflect the responsible use of natural resources. Aveda’s Uruku line of makeup and packaging represents the integration of renewable resources and recycled materials in a small-scale product with global impact. The result of Aveda’s partnership with the Yawanawa people of the Brazilian Amazon, the packaging uses annato, a red pigment derived from the seeds of the urukum shrub.

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