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To represent design thinking, IDEO chose objects that demonstrate innovative problem solving over the past five centuries. IDEO uses three lenses-Inspiration, Empathy, and Intuition-to explore these objects and the very human impulses that motivate designers and the contexts in which objects are created and used.

Use these lenses and look at the world as a design thinker, arriving at your own interpretations of the objects, shown below. We also invite you to add your own object examples and commentary to the In the World section.

Design Thinking: An Introduction

Tim Brown, CEO and President of IDEO, shares his thoughts and experiences around the evolution of design thinking and what it means to be a design thinker in today’s world. Read more...

Tim Brown photograph