To represent design thinking, IDEO chose objects that demonstrate innovative problem solving over the past five centuries. IDEO uses three lenses-Inspiration, Empathy, and Intuition-to explore these objects and the very human impulses that motivate designers and the contexts in which objects are created and used.
Use these lenses and look at the world as a design thinker, arriving at your own interpretations of the objects, shown below. We also invite you to add your own object examples and commentary to the In the World section.
Tim Brown, CEO and President of IDEO, shares his thoughts and experiences around the evolution of design thinking and what it means to be a design thinker in today’s world. Read more...
Build the Town prototype block set with cars Designed and produced by Ladislav Sutnar (1897-1976)
Valentine portable typewriter and cover Designed by Ettore Sottsass, Jr. (b. 1917) with Perry A. King (b. 1938)
Mock-up for International Dictionary of Symbols Designed and produced by Henry Dreyfuss (1904â€“1972), Doris Marks Dreyfuss (1903 â€“1972), and Alvin R. Tilley (1914â€“1993)
World Geographic Atlas Designed and edited by Herbert Bayer (1900–1985)
Child's chair Designed by Charles and Ray Eames (1907 - 1978, 1912–1988)
Sketchbook: Funny Garbage Design Peter Girardi (b. 1966)
Interlaced cord pattern with heart-shaped center Albrecht Dürer (1471 - 1528)
Cane with pull-out map of Boston
Encyclopédie, ou Dictionnaire raisonné des sciences des arts et des métiers, vol. XI,Plate IX: "Passementerie, Façon de passer le Patron par derrier (Trimmings, method of passing the [draw-loom] pattern from behind)" Edited by Denis Diderot (1713–1784)
USALite Swivel-Head flashlight
Bright Star flashlight, model 2618
Figure of a cat and kitten
Panel with instructions for making hand-shadow figures
Reading armchair ("cockfight" chair)
Divisumma 18 electronic printing calculator Designed by Mario Bellini (born 1935)
Kubus stacking storage container set Designed by Wilhelm Wagenfeld (1900 â€“ 1990)
Radiaver radiator Designed by René Coulon (1908-1997)
ts502 portable radio Designed by Richard Sapper (b. 1932) and Marco Zanuso (1916-2001)
Silver Streak iron, model 1038 Designed by Corning Glass Works
Bellevue Hospital Survey Designed by Ladislav Sutnar (1897 - 1976)
Landi chair Designed by Hans Coray (1906 - 1991)