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Corporate Achievement

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JETBLUE UNIFORMS. Designed by Stan Herman. 1999. Photo: JetBlue Airways.

Design has been an integral part of JetBlue’s corporate strategy and identity since its inception in 2000. The company is committed to providing low-cost air travel while maintaining a high level of service for its customers. JetBlue has distinguished itself by infusing a stylish and witty aesthetic into every phase of its business, from booking travel on its easy-to-navigate Web site to the clean, simple design of its check-in kiosks, crewmember uniforms, and merchandise. The company has also set the standard for in-flight entertainment by being the first airline to provide free, live in-seat satellite television service to every customer.