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Home » » Finalist: Smart Design
Corning Grab-It, 1976. Photo: Smart Design


The three main criteria for the jury are excellence, innovation, and enhancement of the quality of life. What do you think?

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Smart Design

Smart Design creates informed and inspired design for people and memorable brands for its clients. Over 90% of their designs have been successfully brought to market. By revealing actionable insights, Smart Design’s process clarifies which products and experiences to create, and how to purposefully develop brands.