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OXO

Since 1990, OXO has created functional solutions to ease everyday tasks in virtually all areas of the home. The company advocates access to well-designed merchandise for all users, regardless of age, economic status, or physical health. Combining ergonomic design with a modern look, OXO’s innovative products comprise more than 800 tools for cooking, cleaning, storage, and more. The company’s Good Grips line, including the best-selling Swivel Peeler and Angled Measuring Cup, has raised the bar for consumer expectations of ease of use, comfort, and performance.

Swivel peeler, 1990. Photo: Dan Wilby Photography

Discussion

The three main criteria for the jury are excellence, innovation, and enhancement of the quality of life. What do you think?

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