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Home » » Winner: Smart Design

Smart Design

Founded in 1980, Smart Design is a multidisciplinary design consultancy led by Principals Davin Stowell and Tom Dair. Smart Design uses insight and innovation to develop consumer products that meet people’s needs, answer market demands, and solve critical manufacturing challenges. Projects are designed with a focus on connecting with the end user and have included OXO Good Grips kitchen tools, the SmartGauge instrument cluster for the Ford Fusion Hybrid, New York City taxi graphics, medical devices for UCB, and HP Photosmart compact photo printers. Its extensive list of clients includes Cardinal Health, Cisco, Johnson & Johnson, Microsoft, Samsung, Toyota, and World Kitchen.

UCB/OXO CIMZIA® prefilled syringe, 2009. Photo: Smart Design

Discussion

The three main criteria for the jury are excellence, innovation, and enhancement of the quality of life. What do you think?

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