SimpleTech [re]drive
  • SimpleTech [re]drive
  • SimpleTech [re]drive
  • SimpleTech [re]drive
  • SimpleTech [re]drive

SimpleTech [re]drive

Nominated by oscardaniels96

Designer

Stuart Karten Design

Keywords

external hard drive, computers, peripherals, electronics, eco-friendly, green, environmental, technology, storage, data, digital, sustainable, recycled, backup

Description

Responding to consumers’ swelling desire for environmentally sustainable products, the 500GB SimpleTech [re]drive is the world’s first energy-efficient, resource-conscious external hard drive. Designers re-thought the market’s assumption of what a hard drive should look like. Stripping the drive down to its basic components, they let the efficient manufacturing processes dictate a minimalistic form that highlights the beauty of simplicity.
Quickly replenishing bamboo panels to add rigidity, as well as a unique natural beauty that becomes the [re]drive’s focal point. Recyclable aluminum side panels, with an organic form evoking a bamboo forest, serve as a heat sink, allowing the drive to operate quietly and efficiently without a fan. The manufacturer added an Energy Star-qualified power adapter and estimates that the [re]drive, which powers on and off with the computer, offers up to 90% energy savings over traditional external drives – the equivalent of reducing 475 lbs of carbon dioxide emissions over the drive’s life.
The [re]drive’s efficient construction strategy minimizes resources throughout its lifecycle. Mirrored panels are pressure-fit into a central chassis, minimizing the number of fasteners required. The [re]drive uses bamboo grown locally to the manufacturing facility. Waste aluminum is recycled during manufacturing and mixed up to 30% with raw aluminum to form parts. Simplified eco-friendly package contains just the bare essentials to reduce waste.

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