DBA Heater and Humidifier
DBA, a new design company in New York City, is developing a line of functional products for compact, sustainable living. Creative director Leon Ransmeier designs objects and appliances whose reserved, almost anonymous forms neither glorify technology nor try to make it disappear. The DBA humidifier, made of recycled polypropylene, is a cylindrical tank sitting on a low base. Mist escapes from a vent at the top of the unit. A clear removable lid allows users to glance down into the tank to check the water level. The tank lifts off the base and can be refilled as easily as a bucket. DBA’s heater embodies similar clarity of purpose. Two waferthin heating panels are connected with a bridge that also serves as a handle and a spool for the cord when the appliance is stored.
Operating at the threshold of intuition, these pristine objects explain their own usefulness through physical and visual cues. Made from eco-safe materials, each piece is designed for long use and easy repair. DBA stands for “Doing Business As,” reflecting the company’s ethos of anonymity. By selling goods directly to consumers online as well as in limited retail settings such as micro-marts and instant shops, DBA seeks to control costs while keeping quality high.Location: united states